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At road.cc every product is thoroughly tested for as long as it takes to get a proper insight into how well it works. Our reviewers are experienced cyclists that we trust to be objective. While we strive to ensure that opinions expressed are backed up by facts, reviews are by their nature an informed opinion, not a definitive verdict. We don't intentionally try to break anything (except locks) but we do try to look for weak points in any design. The overall score is not just an average of the other scores: it reflects both a product's function and value – with value determined by how a product compares with items of similar spec, quality, and price.

Good scores are more common than bad, because fortunately good products are more common than bad.

"Experience the action again just as life delivered it, in high definition" is the claim Kitvision makes for this camera, with 4K resolution, a touchscreen, and WiFi built in. It just doesn't deliver on the image quality though.

This is going to be a pretty short review, really. The first thing I did with the Venture 4K was to attach it with Blu-Tac to two other cameras we had knocking about – a GoPro Hero4 Session and an Apeman A80 – and shoot a bit of test footage. The result is here:

> Buy this online here

The main thing you'll notice is that the footage is poor in comparison to the other two. Now the Hero4 Session is a reasonably expensive camera, but the Apeman isn't: you can have one of them for less than half what the Kitvision costs and everything about the footage – clarity, colour balance, stabilisation, sound, sharpness – is easily better than the Venture 4K.

I did contact Kitvision to ask if I'd got a bad one, but I was told that the footage was what they'd expect.

> How to choose the right bike camera

That more or less concludes the review, really. It doesn't much matter if a camera's got WiFi and a touchscreen and a bunch of mounts if the picture isn't any good. Not one I could recommend.

Poor image quality, poor sound quality

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Make and model: Kitvision Venture 4K Action Camera

Size tested: H61 x W46 x D28mm

Tell us what the product is for and who it's aimed at. What do the manufacturers say about it? How does that compare to your own feelings about it?

To venture is to dare; to live, discover and collect experiences. Our cameras are small and robust enough to document every adventure without changing the way you explore.

Ultra HD adventure is yours for the taking with the Venture 4K Action Camera; just mount and go; forget you're even recording, freeze the action in 16 megapixels, and share your shots via Wi-Fi.

Tell us some more about the technical aspects of the product?

Mount it or pocket it, then capture it all in an instant without distraction. The Venture 4K records in Ultra High Definition, with a premium image sensor and 4K resolution at 30 frames per second. Plus, with the included waterproof case the Venture 4K records in UHD to depths of 30 m so there's nothing stopping you from jumping in now and reliving the feeling later. Experience the action again just as life delivered it, in high definition.

The Venture 4K has Wi-Fi built-in giving you wireless connectivity and ultimate control at your fingertips. Use the 'app' to control and play back footage, live stream the action or use your smartphone or tablet for ultimate shot setup and shooting control.

Capture the biggest moments; the Venture 4K Action Camera has an impressive 16 megapixel photo mode and 170° ultra-wide angle lens for full capture wherever you go. Mix it up with multiple photo modes, including Burst Mode and Time Lapse, and freeze the action as it happens.

Built-in 1.8 inch Touch Screen LCD

The built-in 1.8' touch screen LCD allows you to find and view your shots or line up the next. Easy touch screen navigation means you can navigate quickly and optimise the settings to match every experience.

Use the included waterproof case when you're riding the waves, when your adventures take you to depths of 30 m or record from your handlebars on the muddiest trails.

The Venture Action Camera comes with an extensive range of mounts and accessories so you're prepared from the word go. Whatever the action, the Venture range is small and compact so once it's recording you can forget it's there and capture for ultimate high definition playback later.

Native 4K Ultra High Definition resolution recording | Freeze the action with the 16 megapixel photo mode | Built-in 1.8' touch screen LCD for quick and easy navigation and playback | Wi-Fi connectivity for smartphone control and sharing photos wirelessly | Waterproof to 30m with case for swimming, diving or capturing in rain, snow or mud. | Mounts & accessories included to capture multiple angles

Display: 1.8' touch screen LCD | 170° ultra-wide angle lens | Built-in microphone | Storage: Supports micro SD cards up to 64 GB (not included) class 10 recommended | Battery: Rechargeable Li-ion battery included | Dimensions (mm): H61 x W46 x D28 | Weight: 70 g

Very similar to a lot of other action cams out there, buttons feel more solid than cheaper units.

Video quality is poor, sound quality is poor.

You can buy a camera for less than half the price that's much better.

Tell us how the product performed overall when used for its designed purpose

Tell us what you particularly liked about the product

It's easy to carry around.

Tell us what you particularly disliked about the product

You won't want to watch the videos you shoot.

How does the price compare to that of similar products in the market, including ones recently tested on road.cc?

It's more expensive than similar cameras that are better.

Did you enjoy using the product? No

Would you consider buying the product? No

Would you recommend the product to a friend? No

Use this box to explain your overall score

It's just not good enough.

Age: 45  Height: 189cm  Weight: 92kg

I usually ride: whatever I'm testing...  My best bike is: Kinesis Tripster ATR, Merida Scultura

I've been riding for: Over 20 years  I ride: Every day  I would class myself as: Experienced

I regularly do the following types of riding: road racing, time trialling, cyclo-cross, commuting, touring, club rides, sportives, general fitness riding, fixed/singlespeed, mountain biking, Mountain Bike Bog Snorkelling, track

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Dave is a founding father of road.cc, having previously worked on Cycling Plus and What Mountain Bike magazines back in the day. He also writes about e-bikes for our sister publication ebiketips. He's won three mountain bike bog snorkelling World Championships, and races at the back of the third cats.

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